Your business challenge


Your business has the potential to be bigger than it is today.  You have untapped markets and customer needs.

You're not sure which are the most attractive customers to target, or how to adapt your operations to serve them profitably.  

You want to grow your business and increase your profits.


Your business today cannot keep up with tomorrow's customers.

Digital competition is coming to reshape your market. Customers are becoming more demanding and looking for the newest solutions.  

You want to develop new capabilities to stay ahead of competition.


You have an idea for a new business, a unique technology or a technical capability.  Or you have too many of them.  

You have the technical skills but struggle to reach your customers and make a winning proposition.  

You want to turn your best idea into a successful business.

Our services

Market assessment

Get a clear view of where your market, your customers and your competitors are going. Where is your biggest digital opportunity?

Growth assessment

How big can your business grow? How much investment will it need? Does it fit your company portfolio?

Strategic objective

Clarify your strategic objective and make the strategic plan that works for you. How will you win with digital?

Digital transformation

Assess your current digital maturity, define how you want to become more digital and transform your company.

Strategy execution

Manage the execution of your strategic plan. Stay on track and get the results you aim for.

Sales management

Turn your CRM and sales data into business intelligence. Adjust your sales focus to close more deals.


Do large companies have the same strategy?

By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same phrases show up every time.  Why is that?  Read about it here.

If the strategy statements sound the same, are the actual strategies the same as well? We put Daimler and BMW to the test here.

About me

Photo: Yvette Wolterinck

Nora Ghaoui

I have fourteen years of experience as a management consultant, business strategist and operational leader.  I work with businesses of all sizes from ventures to multinationals. My experience is in consumer goods, technology, energy, lighting, telecom, financial services and industrial goods.

My passion is helping people and businesses become more successful. I believe that there are many opportunities for growth, and being clear about your capabilities, your objective and what it takes to get there is the key to success.

You can call me at +31 6 2392 9009 or email me at