Your business challenge


Your business has the potential to be bigger than it is today.  You have untapped markets and customer needs.

You want to target the most attractive customers, and adapt your operations to serve them profitably.

You want to grow your business and increase your profits.


Your business needs to keep up with digital trends.  Digital and data technologies are making new opportunities possible and old ones obsolete.

Customers are digitally savvy and expect the same from you. Remote working and collaboration is the new name of the game.

You want to use your digital cabilities to stay competitive and efficient.


You have an idea for a new business, a unique technology or a technical capability.

You need to describe your winning proposition and make a business plan to attract investors.

You want to show your backers how you will build your successful business.

Our services

Strategic objective

Clarify your strategic objective and make the strategic plan that works for you. Build on your strengths and capabilities.  Make clear choices to achieve your ambition.

Market assessment

Get a clear view of where your market, your customers and your competitors are going. Determine where your biggest opportunity lies and how to capture it.

Growth plan

Determine the growth potential of your technology or business idea.  Create a compelling growth case for your investors.

Digital transformation

Assess your current digital maturity.  Determine what digital and data capabilities add to your strategy.  Set your (next) digital transformation in motion.

Strategy execution

Define the projects needed to execute your plan. Manage the execution of your plan to stay on track. Get the results you aim for.

Operational improvement

Apply Lean principles to improve your operational efficiency.  Improve your processes and eliminate wasteful activities.

About me

Nora Ghaoui

Nora Ghaoui

I have broad business experience and a deep interest in all aspects of business management.  In the past 20 years, I have had roles as an R&D project manager, management consultant, head of business strategy and chief operating officer.  I completed a PhD in chemical engineering at the University of Cambridge, and I have spent 5+ years at each of Unilever, McKinsey & Company and Philips.

I have been an independent consultant since 2016. My clients are businesses of all sizes from scale-up ventures to SMEs to multinationals to NGOs.  I work across Europe with a focus on the Benelux and UK. My sector experience is in consumer goods, technology, energy, lighting, telecom, financial services and industrial goods.

What drives me is helping businesses become to more successful.  I believe success involves making better use of the capabilities that the company has and matching those to the right growth opportunities.

Book review of ‘Over leven als ondernemer’
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My third (Dutch) book review has been published at In ‘Over leven als ondernemer’ Noëlla de Jager shares with us what she has learned about life and entrepreneurship over the last ten years. She takes us along on her … Read More

Book review of ‘Navigeren op essentie met KPI-dashboards’
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My second (Dutch) book review has been published at The book ‘Navigeren op essentie met KPI-dashboards’ describes how to set up a reporting system, and (more importantly) how to create a results-driven way of working. That’s why the authors, … Read More

Book review of ‘Testing Business Ideas’
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I have just published my first (Dutch) book review for! ‘Testing Business Ideas’ by David Bland and Alex Osterwalder is the sequel to ‘Business Model Generation’ and ‘Value Proposition Design’. It contains a wide array of experiments to test … Read More

Can AI write a strategy?
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If company strategies risk sounding the same when written by people, what happens when they get written by AI? In this post I examine an AI-generated strategy statement for what it says about the abilities of AI and creating strategies. … Read More

Digital vs. Traditional Sales and Service
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Are you figuring out your digital sales & service strategy? Unlike a physical product, a digital product requires ongoing development and support. Here are some important differences. Contact me to find out more. © Veridia Consulting 2020

Making your Covid-19 business response plan
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Have you got everything covered in your coronavirus business response plan? Here are the areas that need your attention and some questions to figure out what to do next. Let me know how this helps, and what other tools you … Read More

Digital vs. Traditional Product Development
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Are you considering adding digital products to your line-up? Using a traditional product development process will be too slow and inflexible. Here are some important differences. Contact me if you would like to know more. © Veridia Consulting 2020

How to succeed at digital transformation
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Here are nine factors to make your digital transformation a success. Keep these in mind to avoid the frustration of wasted efforts and limited results. Get in touch to find out more. © Veridia Consulting 2020

Managing data science initiatives to get business results
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Data science can be a valuable tool for solving business problems, but the companies that I work with make little use of data science methods. There is a sense that the discipline is a black box to be left to … Read More

Activate your growth plan