It’s nice to read a book that describes the results of my own work! Menno Lanting shares positive examples of digital transformation, including Philips (where I worked on the digital strategy) which is praised for having a clear vision for … Read More
To keep the conversation going during lockdowns, I increased my online posting frequency this year. Many people mention that they have seen my content when I speak to them, and that they like what they read. That’s always good to … Read More
Step #9 in digital transformation success is to stay up to date. Digital technologies evolve rapidly, and digital competitors will enter your market with new business models. Even disruptors can get disrupted, as Spotify did to iTunes. So when you … Read More
I’ve been learning about Robotic Process Automation (RPA), which is using software to automate mundane tasks so that humans no longer have to do them. RPA mimics actions like scrolling, clicking and typing inside existing computer interfaces. It’s used to … Read More
Step #8 in digital transformation success is to build new skills in digital processes and products. This means both training existing employees as well as hiring new employees. It’s not an either/or, and trying to develop digital skills with only … Read More
Step #7 in digital transformation sucess is to adapt and innovate quickly. This is often taken to mean “adopt Agile development”, but that’s no use without speeding up management decision-making as well. Think about the steps for adopting an innovation: … Read More
Step #6 in digital transformation sucess is to integrate your systems. It follows directly from step #5, transform the whole company. Once you have multiple data sources, they must come together in a “single source of truth”. Ideally there would … Read More
Step #5 in digital transformation success is to transform the whole company. Your entire management team needs to support and implement the transformation because it cuts across all functions. When you digitise one process, like customer service, it cannot run … Read More
Step #4 in digital transformation sucess is to figure out how to make money. Providing a cloud-enabled service has ongoing costs for software development, maintenance, servers and so on. If you don’t have the revenues to cover these, you’ll be … Read More
Step #3 of digital transformation success is to delight your customers. They have so many choices, so make it easy for them to choose you! The first way to delight customers is to give them information. Let them know what … Read More