2020 Year in review: Most popular posts

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To keep the conversation going during lockdowns, I increased my online posting frequency this year. Many people mention that they have seen my content when I speak to them, and that they like what they read. That’s always good to hear!

Photo by Mona Eendra on Unsplash

Let’s look back at what I posted in 2020. If you missed them the first time around, this is your chance to read what most people found interesting this year.


Most popular on LinkedIn

I wrote 45 LinkedIn posts this year, which had over 52,000 views, covering strategy, digital transformation, business improvement and data science. Here are the posts with the most views.

#5 – Figuring out how to make money with digital transformation

Part of my series on how to succeed at digital transformation:

“Providing a cloud-enabled service has ongoing costs for software development, maintenance, servers and so on. If you don’t have the revenues to cover these, you’ll be running at a loss. And that usually spells the end of your digital product.”

Link to post

#4 – Avoiding the peanut butter approach to resource allocation

The hardest thing for companies to do:

“Have you heard of the peanut butter strategy? That’s the one where a company spreads its resources thinly across lots of initiatives, so none of them have enough critical mass to make real progress. I’m not a fan.”

Link to post

#3 – Knowing what you want your digital transformation to be

The first step in how to succeed at digital transformation:

“Step #1 for digital transformation success is knowing what you want to be. I mentioned this a few weeks ago, and now on marketoonist: digital transformations fail without clarity.”

Link to post

#2 – Communicating with people in two languages

When you want to reach as many people as possible:

“What do you do when you want to communicate with people in two languages? When you pick one, you lose half your audience. Do you say everything twice? 🤔”

Link to English post and Dutch post

#1 – Consistency in speed limits – and in setting expectations

An unexpected winner, which resonated with many readers:

“As I was driving my car last week, I noticed that driving was less stressful than it used to be. There were no traffic jams, but that wasn’t the reason. It was because the speed limit was changed.”

Link to post


Most popular on my website

I wrote 10 new articles on my website, which had over 1200 page views in the past year. Some of the most popular articles were from earlier years. Here are the most read articles this year:

#5 – Do BMW and Mercedes have the same strategy?

A fun article that I wrote a few years ago when I was struck by near-identical strategies of many companies. This is part 2:

“Let’s see if companies’ actual strategies are as similar by comparing two premium car manufacturers: Daimler and BMW. What differentiates Daimler’s strategy from BMW’s?”

Link to article

#4 – Managing data science initiatives to get results

How to make data science more accessible for business leaders:

“Data science initiatives need to be managed like other business improvement initiatives. This requires business leaders to engage with the topic of data science rather than treating it as a black box.”

Link to article

#3 – My track record of fifteen years of business results

Showing the areas of my experience and what results I have helped my clients to achieve:

“For the past 15 years, I have worked with clients to create new strategies, improve their execution, and transform their organisations. My clients are ambitious to grow and change their company, set a new direction and get moving. Have we succeeded?”

Link to article

#2 – Weak signals that predict what people will do next

An observation that I have made about how people behave:

“I call these clues “weak signals”. They are the things that people say or do that may seem insignificant the first time that you experience them. But they’re not insignificant.”

Link to article

#1 – Do large companies have the same strategy?

A fun article that I wrote a few years ago when I was struck by near-identical strategies of many companies. This is part 1, and it was the most popular article on my website this year:

“By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same phrases show up every time. Why is that?”

Link to article


What are your favourites? What topics would you like to see covered next year? Let me know at nora@veridia.nl.

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