The peanut butter strategy

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Have you heard of the peanut butter strategy? That’s the one where a company spreads its resources thinly across lots of initiatives, so none of them have enough critical mass to make real progress. I’m not a fan of it. … Read More

Don’t stop at WHY

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Simon Sinek says, “Start with WHY”. I’m here to tell you, “Don’t stop at WHY”. What do I mean by that? Simon’s message is that when companies start by talking about WHAT, they are less persuasive than when they talk … Read More

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