grow

There’s no point in making a strategy that never shows up in the P&L. That’s why one of the most

I read a staggering misconception on the front page of the Financial Times last week. The Kraft Heinz merger, which

A few years ago, I worked with a company on the execution of their strategy. Their strategic pillars were broad,

Few strategy tools have been criticised as much as the SWOT analysis. It’s been called outdated, simplistic, even ‘stupid’. And

Last week Nike told investors that it expected sales to be lower this year than last year. The FT reported

Creating a good strategy isn’t easy because it isn’t obvious. It requires both creativity and logic to create one. Recognising