Delight your customers
Step #3 of digital transformation success is to delight your customers. They have so many choices, so make it easy […]
Delight your customers Read Post »
Step #3 of digital transformation success is to delight your customers. They have so many choices, so make it easy […]
Delight your customers Read Post »
Step #2 for digital transformation success is planning how to get where you want to be. Your plan can only
Make your own digital transformation plan Read Post »
I’m attending #DIGTRA, the online digital transformation conference. Here are some quick insights that I have gained from the presentations.
Insights from #DIGTRA Read Post »
Step #1 for digital transformation success is knowing what you want to be. I mentioned this a few weeks ago,
Know what you want to be Read Post »
Are you figuring out your digital sales & service strategy? Unlike a physical product, a digital product requires ongoing development
Digital vs. Traditional Sales and Service Read Post »
Are you considering adding digital products to your line-up? Using a traditional product development process will be too slow and
Digital vs. Traditional Product Development Read Post »
When you are implementing a digital transformation, follow these nine steps to achieve success. Avoid the frustration of wasted efforts
Nine steps to success in digital transformation Read Post »
Yesterday I was invited to give a presentation on digital transformation for a team of B2B sales managers who were
Seminar: ‘Customer expectations in a digital world’ Read Post »
Making a smart product is more than just adding an app. You need to cover the costs of the digital
Which revenue model works for a smart product with a digital service? Read Post »
Digital technologies can change the market you’re in, the customers you serve, the products and services that you offer, and
Five ways to digitally transform your company Read Post »