If you’re planning to launch a new product, service or business line, you probably want to test your ideas before launch. How would you go about doing that?
I have expanded my love of business books into writing book reviews, to share ideas written by others not just by me. I have just published my first (Dutch) book review for Managementboek.nl.
‘Testing Business Ideas’ by David Bland and Alex Osterwalder is the sequel to ‘Business Model Generation’ and ‘Value Proposition Design’. It contains a wide array of experiments to test business ideas with potential customers. The value of the book lies in the sequencing of the experiments so that you can collect enough evidence to validate the business idea.
The rest of the review, written in Dutch, is here.
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