Stop investing in no growth

Is your growth strategy not taking off?

Are your people not able to deliver your strategy?

Are your revenues and profits lagging behind your targets?

Are your investors unconvinced by your growth plans?

Then it’s time to change how you make your strategy.

Make a better growth strategy

Make a growth strategy that focuses your efforts on the right actions – the ones that get results.

Make the right strategic choices to succeed in your market. To do that, make sure you clearly understand your customers and your market dynamics.

Yes, choices are hard, and no one likes to close off options that might bring in revenue. But I have bad news for you… not making choices is a guaranteed way to not get growth.

So it’s up to you: no choices for no growth, or make choices to get growth.

What is a good strategy?

A good strategy has four facets: the challenge, the solution, the execution plan and the ability to make money. My acti0nable guide will help you to assess whether your strategy is good or not.

Four facets of a good strategy

If you decide after the reading the guide that you need a better strategy, then let’s get to…

How I can help you make your strategy

I’ve seen many times how vague, generic strategies fail to deliver growth:

1. People don’t agree on what their strategic ambition is, or
2. They don’t want to make strategic choices that change the status quo, or
3. They don’t believe the strategy has any value.

We can work together in a collaborative process to:

• Make better strategic choices
• Craft a compelling strategic story
• Build a solid business case
• Convince your investors to support you
• Create a tangible implementation plan
• Inspire your team members to act

A strategy wil only work if you actually do it.

The most important outcome is that people in your organisation know where you want to go and how they will make it happen.

Here’s an example

I was asked to help a ceramics factory create a new growth strategy because their main market was declining. Without a new market the factory would have to close.

The team had lots of creative ideas for potential new markets, and had been contacting customers, making prototypes and looking for partners. But they lacked a coherent approach to finding a new market.

I helped the team to create their strategy by giving them a structure to collect and prioritise their ideas. We ranked them using criteria such as market size, fit with their unique capabilities, and lead time to generate sales. This allowed us to identify their most promising markets.

With this strategy, they focused on fewer potential markets and managed to create a new customer pipeline. The factory was sold to a new owner and it is still running today.

If you want to see more of my track record, look here.

What my clients say

If you want to read more client testimonials, look here.

Your turn to act

This situation won’t improve on its own. People will keep doing what they do until you make the change.

So, do you keep investing in no growth, or do you take action to boost your growth?

My suggestion: Contact me to discuss how we can create a better growth strategy together.

© Veridia Consulting, 2023