Is a leader the person who has the answers or the person who asks the questions? When you’re doing something new the answers aren’t always available. So to get them, you need to ask the right questions. What’s the benefit … Read More
A question that I often ask my clients is, “Why do your customers choose you?” It’s essential to know this when you’re looking for new growth areas or turning around declining sales. Why? Because you want customers to keep choosing … Read More
I’m celebrating 5 years of Veridia Consulting! Here are 5 things that I learned during this time: When it comes to growing sales, active sales management matters more than which CRM you use. Digital transformation makes companies transparent, so sales … Read More
What do you look for in a company’s strategy to decide if it is a good investment of your time or money? I promised to share my second-favourite test of a good strategy, so here it is: If there’s no … Read More
When you are updating your company strategy, how do you know if your new strategy is a good one? There are many tests for good strategy, and this is my favourite one: When a strategy is clear and purposeful, you … Read More
I’m attending #DIGTRA, the online digital transformation conference. Here are some quick insights that I have gained from the presentations. On empathy One of the common themes in the talks is connecting with people and understanding where they’re coming from, … Read More
We discussed in Part 1 that large companies’ strategy statements all sound the same. Let’s see if companies’ actual strategies are as similar by comparing two premium car manufacturers: Daimler and BMW. What differentiates Daimler’s strategy from BMW’s? We will … Read More
By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same phrases show up every time. Why is that? Do great minds think alike, are … Read More