Simon Sinek says, “Start with WHY”. I’m here to tell you, “Don’t stop at WHY”. What do I mean by that? Simon’s message is that when companies start by talking about WHAT, they are less persuasive than when they talk … Read More
What do you look for in a company’s strategy to decide if it is a good investment of your time or money? I promised to share my second-favourite test of a good strategy, so here it is: If there’s no … Read More
When you are updating your company strategy, how do you know if your new strategy is a good one? There are many tests for good strategy, and this is my favourite one: When a strategy is clear and purposeful, you … Read More
I’m attending #DIGTRA, the online digital transformation conference. Here are some quick insights that I have gained from the presentations. On empathy One of the common themes in the talks is connecting with people and understanding where they’re coming from, … Read More
Step #1 for digital transformation success is knowing what you want to be. I mentioned this a few weeks ago, and now on marketoonist: digital transformations fail without clarity. I can work with you to set your digital transformation goal … Read More
Are you figuring out your digital sales & service strategy? Unlike a physical product, a digital product requires ongoing development and support. Here are some important differences. Contact me to find out more. © Veridia Consulting 2020
Have you got everything covered in your coronavirus business response plan? Here are the areas that need your attention and some questions to figure out what to do next. Let me know how this helps, and what other tools you … Read More
Are you considering adding digital products to your line-up? Using a traditional product development process will be too slow and inflexible. Here are some important differences. Contact me if you would like to know more. © Veridia Consulting 2020
Here are nine factors to make your digital transformation a success. Keep these in mind to avoid the frustration of wasted efforts and limited results. Get in touch to find out more. © Veridia Consulting 2020
Yesterday I was invited to give a presentation on digital transformation for a team of B2B sales managers who were very keen to understand what their customers would expect from them in the digital world. We had a very good … Read More