Do large companies have the same strategy?

By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same phrases show up every time. Why is that? Read about it here.

If the strategy statements sound the same, are the actual strategies the same as well? We put Daimler and BMW to the test here.

Which revenue model works for a smart product with a digital service?

Making a smart product needs more than adding an app.  You need to cover the costs of the digital service or risk losing money.  Which revenue model can you use?  And why would anyone pay for this service?

Read the article here.

Five ways to digitally transform your company

Digital can change the market you’re in, the customers you serve, the products and services that you offer, and the way in which you deliver and capture value.

Choosing the right digital transformation is a strategic decision.  Which one is right for you?

Read the article here.

Interview with

Dutch industry website interviewed me in December 2016. They asked what drives me to do the work that I do.  The full interview, in Dutch, is here.

What do you like most about your work?

I am in my element when I am running a workshop with colleagues to figure out how we will turn our plans into reality.  That's when you go from analysing, thinking and planning to communicating, embedding and rolling out in the organisation.  When people inside the organisation pick up the ball and run with it, that's what makes the work worthwhile.